Enlighten & Reflect Design Award

Call for innovative designs created by female up-and-comers in the industry

 UK, London —  2^nd February, 2022

Annabella Nassetti, experienced interior designer and architect, and Fiorenza Mella, digital technologist and international communications expert, have announced  Enlighten & Reflect Design Award 2022, their first global award to support young female designers.

The award, inspired by the G100 Design and Lifestyle, a chapter of the Global G100 Network that connects and empowers women and young talents in numerous disciplines, has been launched through AssiaX.  The latter is an initiative promoted  by Nassetti and Mella as the business evolution of the global G100 Design & Lifestyle that focuses on converting young talents’ innovative projects (in design, architecture, digital technology etc.) into products.

Participation in the contest is open to students and graduates in Design, Product Design, Interior Design, Architecture, and Engineering with the aim of honouring the most innovative design project by a new young talent. Beyond celebrating innovation and originality, the goal of AssiaX is that of providing international visibility and offering a real professional opportunity. On top of that, the participants will be offered the chance to make a difference through contributing to a significant young women-related cause.

In the words of Annabella Nassetti, the debuting award will request its participants to design a truly innovative decorative lighting meeting the requirements of an end user.

“I’m thrilled to be part of this global organization and to have the chance to use my creativity in a different way. Together with Fiorenza Mella, I created AssiaX, an initiative that will oversee the development of the winning design from concept to production including royalties compensation. The destination will be eighteen 260mᶟ foyers at one of Milan’s top eco-conscious 700 units 66,000m2 residential development. In this particular case, for example, we initially sought a real application and then we made arrangements for manufacturing and installing the winning design. The Award will provide the unique opportunity to be part of a limited edition Collection to be produced by Nemo Lighting, one of the world’s leading companies in the field of lighting design”.

Official sponsor will be Arborea Living, a community project based in Monza that is meant to bring together 1200 people in a sustainable living initiative, to promote harmony between the built and the natural environment, and to provide services enhancing quality of life for families regardless of income. The designer will thus contribute to the philosophy of Arborea Living, a project strongly linked to issues of sustainability with a view to build a better lifestyle in harmony with nature.

A panel of independent industry professionals will evaluate all nominations on the basis of relevant criteria, namely eco-conscious design, light perforation effect, technical excellence and cost-effectiveness. The winning project will be announced on April 24^th, 2022.

Furthermore the winning product will be showcased at the 2022 MILAN DESIGN WEEK (June 7– 12), the most renowned world-class event for the design industry. What else to say? An opportunity not to be missed.

The deadline to submit a nomination is 11 April, 2022 at 5 p.m. CET by forwarding the design to  info@assiax.com.

More info about the Award can be found here: https://assiax.com/

Italian version covered by PLATFORM

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About AssiaX

In October 2021 Nassetti started AssiaX with Fiorenza Mella to support any non-profit project conceived by young talents. AssiaX is the business evolution of the global G100 Design & Lifestyle that aims at taking any creative process to a higher level while turning the most innovative ideas into products. From proof of concept to realisation, from global networking to materialisation of ideas.

Annabella Nassetti, Global Chair of the G100 Design and Lifestyle, is a 20 year-experienced interior architect and product designer, who has also excelled in designing solutions for many exclusive properties in London. Annabella is the only UK interior designer able to offer an in-house construction service. Born and raised in the world’s design capital, Milan, Annabella Nassetti comes from a family of designers, and this deep-rooted expertise is always present in her own work. In 1998 Nassetti founded A Living Concept, an international atelier that specializes in turn-key projects from interior design through project management to construction. This integrated, cost-conscious and efficient approach delivers the ultimate home – one that is ingenious and innovative, where core ideas of comfort, beauty and functionality play a key role.

Fiorenza Mella, Chair of the G100 Design and Lifestyle in The Netherlands, with over twenty years’ marketing and communications experience in broadcast, telecom, satellite and related technologies, Fiorenza is the creative mind of several successful PR and marketing campaigns for the launch and growth of several businesses as well as the strategic voice of numerous social media accounts. A linguist and digital technologist is the founder of the award-winning Xpresso Communications serving innovators in technology-driven markets and creative industries.